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William Walker
Atkinson, Esq. – The Secret of Success – 1907
Also known
as:
Swami Panchadasi, & Magus Incognitus
Laws of
Attraction
Desire is the
motivating force that moves the Will into action, and which cause the varied activity of life, men and things.
Desire-Force is a real power in life, and influences not only tracts, influences and compels other persons and
things to swing in toward the center of the Desire sending forth the currents. In the Secret of Success, Desire
plays a prominent part. Without a Desire for Success, there is no Success, none. The Law of Attraction is set
into motion by Desire.
The mental
process has aptly been spoken of as "vibrations," a figure that has a full warrant in modern science. Then, by
raising the vibration to the Positive pitch, the negative vibrations may be counteracted
Desire
We should
Desire firmly, confident, and earnestly. Be not half-hearted in your demands and desires – claim and demand the
WHOLE THING, and feel confident that it will work out into material objectivity and reality. Think of it, dream
of it, and always LONG for it – you must learn to want it the worst way – learn to "want it hard enough. "You
can attain and obtain many things by "wanting them hard enough" – the trouble is with most of us that we do not
want things hard enough – we mistake vague cravings and wished for earnest, longing, demanding Desire and Want.
Get to Desire and Demand the Thing just as you demand and Desire your daily meals. That is "wanting it the worst
way. "This is merely a hint – surely you can supply the rest, if you are in earnest, and "want to hard enough. "
Personal
Magnetism
People’s
mental states are "catching" or "contagious," and if one infuses enough life and enthusiasm into his mental
states they will affect the minds of persons with whom they come in contact. Enthusiasm gives Earnestness to the
person, and there is no mental state so effective as Earnestness. Earnestness makes itself felt strongly, and
will often make a person give you attention in spite of him self.
All of us emit
a sphere, aura, or halo, impregnated with the very essence of ourselves; sensitive knows it; so do our dogs and
other pets; so does a hungry lion or tiger; aye, even flies, snakes and the insects, as we know to our cost.
Some of us are magnetic – others not. Some of us are warm, attractive, love inspiring and friendship making,
while others are cold, intellectual, thoughtful, reasoning, but not magnetic. Let a learned man of the latter
type address an audience and it will soon tire of his intellectual discourse, and will manifest symptoms of
drowsiness. He talks at them, but not into them – he makes them think, not feel, which is most tiresome to the
majority of persons, and few speakers succeed who attempt to merely make people think – they want to be made to
feel. People will pay liberally to be made to feel or laugh, while they will begrudge a dime for instruction or
talk that will make them think. Pitted against a learned man of the type mentioned above, let there be a
half-educated, but very loving, ripe and mellow man, with but nine-tenths of the logic and erudition of the
first man, yet such a man carries along his crowd with perfect ease, and everybody is wide-awake, treasuring up
every good thing that falls from his lips.
Attractive
Personality
One of the
first things that should be cultivated by those wishing to develop their Attraction of Personality is a mental
atmosphere of Cheerfulness. There is nothing so invigorating as presence of a cheerful person – nothing so
dispiriting as one of those Human Wet Blankets that cast a chill over everyone and everything with whom they
come in contact.
Some of the
benefits of cultivating a constructive personality are: (1) that they may induce a more buoyant and positive
state of mind in themselves; (2) that they may attract cheerful persons and things to them by the Law of
Attraction; and (3) that they may present an attractive Personality to others, and thereby be welcome and
congenial associates and participants in the walks of life.
Another
valuable bit of Personality is that of Self Respect. If you have real Self Respect it will manifest itself in
your outward demeanor and appearance. If you don’t have it, you had better start in and cultivate the appearance
of Self Respect, and then Remember that you are a man, or a woman, as the case may be, and not a poor, crawling
worm on the dust of a human door mat. Face the world firmly and fearlessly, keeping your eyes well to the front.
HOLD YOUR HEAD HIGH.
Latent Powers
– Willpower and Desire
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