CEC – Certified E-Commerce Consultant ™

 A Certification Listed and Featured in the New York Times for over a Decade. All holders of this credential must have a solid knowledge of e-Business and CEC Body of Knowledge as constructed ICECC Institute http://icecc.com/handbook.html

By Attending This Program

Attendees of this program will learn about cutting edge issues related to: e-business, eMarketing, eManagement, Entrepreneurship, e-Legal, e-Ethics, e-Finance, e-Security, eLeadership, and Professionalism.

Who Should Attend?

This highly practical qualification has been specifically designed for senior level project management professionals including:

• Organizational e-Business Managers

• Team Leaders

• IT Professionals

• Executive Directors

• Operations Directors

• Program Managers

• Research and Development Officers

• Management Consultants and other Contractors

Plus anyone who is involved in ebusiness or IT project management, or anticipates being involved in e-projects in the future. This program is designed specifically to suit a broad range of professionals, as the program deals with technical project methodologies with a large emphasis on people and soft skills.

The CEC  Training Style

This program is delivered using “blended learning”. This involves classroom lecturing, highly intensive case study/role playing reviews, classroom interaction and feedback, and one-on-one coaching from the facilitator.

Topics for the Course Include:

1.CEC - INTRODUCTION TO ELECTRONIC COMMERCE

• Foundation of electronic commerce

• Definitions and content of the field

• Benefits and limitations

• The driving forces of electronic commerce

• Impact of e-commerce: everything will be changed

2.CEC - E BUSINESS TECHNOLOGIES

• Retailing in electronic commerce

• Direct marketing

• Online customer service

• Electronic intermediaries

• Reactive electronic department stores

• Internet and extranet

• Architecture of the internet, intranet, and extranet

• Internet software

• Applications of intranets

• Intranet application case study

• Considerations in intranet development

• Extranet products and services

• Applications of extranets

• Business models of extranet applications

3.CEC - E-MARKETING

• Internet consumers and market research

• Building customer relationship

• The consumer behavioral model

• Personal characteristics and the demographics of the internet surfers

• Consumer purchasing decision making

• One-to-one and relationship marketing

• Delivering customer service in cyberspace

• Market research for e-commerce

• Intelligent agents for consumers

• Organizational buyer behavior

• Advertising in electronic commerce (methods and strategies)

• Economics and effectiveness of advertisement

• Online catalogs

4. CEC - E-COMMERCE MANAGEMENT

• Procurement revolution at general electric

• Characteristics of B2B e-commerce

• Procurement management using the buyer’s internal marketplace

• Supplier-oriented marketplace: Cisco online case

• From traditional to internet-based EDI

• Integration with back-end information systems

• The role of software agents for B2B e-commerce

• Solutions of B2B e-commerce

 5. CEC - STRATEGIC MANAGEMENT FOR ELECTRONIC COMMERCE

• Strategic planning for E-Commerce

• Strategy formulation

• Critical success factors for E-Commerce

• Return on investment and risk anaylysis

• Electronic commerce strategy in action

• The steps to successful E-commerce programs

• Competitive intelligence on the internet

• Implementation: plans and execution

• Managerial issues

6.CEC - LEGAL AND ETHICAL ISSUES IN ELECTRONIC COMMERCE

• E-commerce legal incidents: Contractual issues in Ecommerce

• Copyright infringement on the web

• Legal, Ethical, and other public policy issues

• Protecting privacy

• Protecting intellectual property

• Free speech, internet indecency, and censorship

• Other legal issues (domain name registration, proposals and bids, licenses, financial services, the use of cookies, and international protection)

Case studies and work group session: Develop a marketing launch plan

Review And Course Summary

Course Examination

Under an agreement with the Law School , graduates of qualified accredited programs may apply directly for certification.  See LLM Program http://llmprogram.org/aafm.html

Under an agreement with the Business School Accreditation Agency, graduates of qualified accredited business degree courses, exams and programs may apply directly for certification review.  See ACBSP Press Release

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